Using Our Brand

The following guidelines will help you correctly make use of our brand. By using our brand assets, you accept the terms of our Trademark Usage Agreement and understand that, if violated, your permission to use these materials will be revoked.

Our primary logo combines our landscape brandmark and serif wordmark. This is our preferred logo, and encourage you to use it in full color whenever possible.

The primary navy and purple Fly.io logo on a white background
Download Primary Logo
The inverted white and purple Fly.io logo on a navy background
Download Inverted Primary Logo

The monochrome logo is used to maximize clarity and contrast. Use it when our primary logo isn’t a good option, such as on a busy or low-contrast background.

The monochrome navy Fly.io logo on a white background
Download Dark Logo
The monochrome white Fly.io logo on a navy background
Download Light Logo

Primary Brandmark

Some circumstances call for our brandmark to stand on its own. This is typically reserved for extremely small dimensions, when space is limited, or where the brand is already established.

The navy and white Fly.io brandmark on a purple and white background
Download Primary Brandmark
The navy and white Fly.io brandmark on a purple and navy background
Download Inverted Brandmark

Monochrome Brandmark

The monochrome brandmark is used to maximize clarity and contrast. Use it when our primary brandmark isn’t a good option, such as on a busy or low-contrast background.

The monochrome navy Fly.io brandmark on a white background
Download Dark Brandmark
The monochrome white Fly.io brandmark on a navy background
Download Light Brandmark

Trademark Usage Agreement

This agreement explains how you must use and present our brand assets at all times. Your use of our brand assets indicates your acceptance of this agreement, as well as your understanding that, if violated, your permission to use these materials will be revoked.

  • The Fly.io name and brand assets are trademarks of Fly.io, Inc.
  • Use of our brand assets must be expressly authorized in writing.
  • Our brand assets are provided for use in informational articles, video tutorials, and other related media only. You may not use our brand assets for t-shirts, stickers, or other merchandise at any time.
  • Your use must not mislead consumers as to our sponsorship of, affiliation with, or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: https://fly.io.
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.