Ghost Blog, wherever you want it! Compelling written content is an excellent way to grow your business. Quality writing can build a dedicated readership, catalyze social engagement, and allow you to rank well within search engines. At Fly, we use Ghost Pro to host our articles. We also offer Ghost as an application within Fly; you can place Ghost Pro or self-hosted Ghost on any subdirectory atop your domain.
Ghost-ess With the Most-ess
Set-up is simple. The requirements are 5 minutes of time and ownership of a domain name upon which you'd like to attach Ghost. If you're new to Fly, the first step is to sign-up. As part of sign-up, or from the Fly dashboard, the next step is to add Ghost as one of your applications, backends, or services.
When prompted to add a new backend, select Ghost. After that, you'll want to add your Ghost URI:
example.ghost.io and the path that you'd like to mount it to:
/articles/, for example.
Once you've connected Ghost, you'll receive a URI ending in
shw.io in return. With this URI in hand, head over to your DNS provider and create an
If you're using Ghost Pro, the final step is to include the domain that you've verified within Fly under Custom Domain:
With your domain connected via your record, your Custom Domain configured within Ghost settings, and your Ghost Blog attached to Fly via setup, when you visit
yourdomain.com/articles you'll see your Ghost Blog! Neat-o!
Subdirectory... But Why?
It's common for people to put articles on subdomains. Most developers don't want to go through the hassle of wrangling a reverse-proxy in order to get things to appear on a subdirectory. Compared to a subdirectory, a subdomain only requires that you set-up a DNS record.
Here are a couple key reasons why a subdirectory is the better idea:
SEO: When you have everything running through one domain, you build SEO authority for that domain. A subdomain is considered a separate property from your original domain. By stacking all of your content, applications, store-fronts or what-have-you, on subdirectories, everything soaks into your primary domain.
Explorability: If you attach your articles as
/articles, your store as
/store, and your docs as
/docs, it helps your visitors navigate around your web property; the routing is straight-forward.
We've written more about SEO and subdirectores vs subdomains here.
In the past, the ease of the subdomain might have won over. Now, given that you don't need to configure your own reverse-proxy, subdirectories have become the clear winner.
Give It a Fly
Ghost Blog keeps getting better and better. With the release of 1.0, an already slick platform has made substantial improvements to its theming engine and writing application. They've helped make markdown writing and publishing fun and easy.
Fly started when we wondered "what would a programmable edge look like"? Developer workflows work great for infrastructure like CDNs and optimization services. You should really see for yourself, though.
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